An LECM snow removal crew clearing a Calgary commercial lot before dawn
Case study

LECM

Training videos that pay for themselves

Calgary · Training and operations video

LECM · training library LECM foreman demonstrating a procedure on a Calgary commercial site
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Client
Construction & Maintenance Group
Also known as
LECM
Sector
Commercial property services
Location
Calgary, Alberta
Format
Training video library
Filmed
On site, at real work hours
Director
Jared Ho
Producer & post
Storimatic Studio
About this project

Teach It Once. Stop Paying to Teach It Again.

Construction & Maintenance Group, known as LECM, keeps commercial properties running year-round across Calgary: snow and ice management, landscaping, paving and more, for clients who cannot afford an off day. A year-round seasonal operation comes with one expensive, repeating problem.

01 / The challengeTraining a new crew, again and again, from scratch

LECM wanted to cut the time and money they pour into training every new landscaper and snow removal operator. Seasonal hiring means constant onboarding: the same procedures, taught live, over and over, by managers who would rather be running the work.

They needed their know-how captured once, in a form a new hire could learn from on day one, and consistent enough to hold up across a large crew serving demanding commercial clients.

02 / What we didWe built a curriculum, not a pile of clips

Three decisions made before a single camera came out, and they are what separate a training library from a set of videos.

Step 01Curriculum firstWe mapped the lessons before touching a camera, so the library teaches in a logical order rather than as a pile of clips.
Step 02Every procedure approvedLECM signed off each procedure before filming, so the training is exactly right rather than approximately right.
Step 03Filmed at 2 a.m.Snow removal happens at 2 and 3 in the morning, so that is when we filmed it. Procedures shot where and when they really happen.

Filming procedures where and when they really happen is what makes training credible and clear. The result is a library that teaches the LECM way, step by step.

03 / The resultThe videos do the teaching now

LECM saves hours of hands-on training with every new hire, and a lot of money in the years to come.

The know-how is captured once and reused forever. Every future crew member learns the same right way, without pulling a manager off the job to show them.

Once

Filmed one time, used on every hire from here on. The cost sits in a single production instead of repeating with every season, every crew, every year.

From the shoot

Filmed at the Hour the Work Actually Happens

LECM snow removal crew clearing a commercial lot before dawn
Operator demonstrating a machine procedure to camera
LECM landscaping crew working on a commercial property
Close-up of equipment controls during a training take
Paving work in progress on a commercial site
New crew member watching a training video on a tablet
More work

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Answers

About This Project

01What did Storimatic Studio produce for LECM?

A library of training videos covering LECM's landscaping and snow and ice management procedures. The lessons were designed as a curriculum, approved by LECM, then filmed on site during real work hours so new hires learn the actual job rather than a studio version of it.

02Why film training on site instead of in a studio?

Because credibility is what makes training stick. A staged studio version shows a new hire what a procedure looks like. Footage of the real work, at the real hour, in the real conditions, shows them how to do it. For LECM's snow removal that meant filming at 2 and 3 in the morning.

03How does training video save money?

Seasonal hiring means the same procedures get taught live, over and over, by managers who would rather be running the work. Video captures that know-how once and reuses it forever, so every future crew member learns the same right way without pulling a manager off the job.

04How do you make sure the training is accurate?

The client approves every procedure before anything is filmed. We design the lessons up front, LECM signs them off, and only then does the camera come out. That order is what keeps a training library correct rather than merely watchable.

05Can you build a training library for any trade?

Yes. The method is the same whether it is snow removal, landscaping, paving or a shop floor process: map the curriculum, get the procedures approved, then film the real thing at the hour it happens.

Still Training Every Hire From Scratch?

Book a 30 minute strategy call. We will map the procedures worth capturing and build the library that teaches them for you.