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Video Strategy for Contractors and Trades

Field-tested playbooks on video production, SEO, AEO and GEO, written for construction and trades businesses across Calgary and Western Canada. No theory that has not survived a job site.

  • 40+ in-depth articles
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  • Alberta trades and construction
Construction Case Study Video: How to Tell a Project Story

Construction Case Study Video: How to Tell a Project Story

How to plan, film and cut a construction case study video that proves execution: what to show, the cost drivers,
Drone Mapping vs Drone Video

Drone Mapping vs Drone Video: Which Does Your Project Need?

Drone mapping measures your site; drone video shows it to people. How to tell which one a Calgary construction project
How to Edit a Testimonial Video

How to Edit a Testimonial Video: Step by Step

Edit a testimonial video by pulling the strongest answers, ordering them problem to result, covering cuts with b-roll and captioning.
Testimonial Video Equipment

Testimonial Video Equipment: What You Actually Need

Minimum testimonial video equipment: a camera on a tripod, a clip-on mic and one soft light. Here is the full
Construction Testimonial Videos

Construction Testimonial Videos: How Contractors Get Them

How contractors get a construction testimonial video owners believe: who to film, what drives the cost, filming on a live
Filming at an Oil and Gas Facility

Filming at an Oil and Gas Facility: Crew Requirements

What a film crew needs before an Alberta oil and gas site lets them in: H2S Alive, CSO, WCB clearance,
Training Videos in Your LMS

Training Videos in Your LMS: MP4 vs SCORM

MP4 or SCORM for training videos in your LMS? When a plain video file is enough, when you need completion
Video Revision Rounds Explained

Video Revision Rounds Explained: What’s Included

A revision round is one consolidated set of notes on an approved cut, not a rebuild. Here is what it
Event Photographer vs Videographer

Event Photographer vs Videographer: Which Do You Need?

Photographer or videographer for a corporate event? Decide by what you need afterwards, compare cost drivers, and see when one
Music Licensing for Business Videos in Canada

Music Licensing for Business Videos in Canada

A commercial song needs a sync and a master licence before it goes in a company video. What you can
Animation vs Live Action for Training Videos

Animation vs Live Action for Training Videos

Live action wins for site procedures and real equipment; animation wins for hazards you cannot film. How to choose, with
How Long Should a Training Video Be

How Long Should a Training Video Be? By Type

Most workplace training videos should run two to six minutes, one procedure each. Here are the lengths by type, the
Video Revision Rounds Explained: What's Included

Video Revision Rounds Explained: What’s Included

A revision round is one consolidated set of notes on an approved cut, not a rebuild. Here is what it
Video Editing Services in Calgary: Editing-Only vs Full

Video Editing Services in Calgary: Editing-Only vs Full

What video editing services in Calgary include, when to send your own footage for an editing-only job and when to
Year-End Video Budget: How to Plan Q4 Video Spend

Year-End Video Budget: How to Plan Q4 Video Spend

How to turn a year-end video budget into finished video before December closes: a realistic Q4 schedule on a 3-week