Calgary based · shooting across Alberta

+1 587 215 9103 Book Your Strategy Call
Storimatic Studio resources

Video Strategy for Contractors and Trades

Field-tested playbooks on video production, SEO, AEO and GEO, written for construction and trades businesses across Calgary and Western Canada. No theory that has not survived a job site.

  • 40+ in-depth articles
  • Weekly new writing
  • Alberta trades and construction
Browse by topic

Explore Our Latest Articles

Best Locations in Calgary for Corporate Video Shoots

13 Best Locations in Calgary for Video Shoots (With Permits, Fees and the Right Time of Day)

Most “best locations in Calgary” lists are written for photographers chasing a nice backdrop. This one is written for businesses

Read more
Real Estate Video Production Complete Guide

Real Estate Video Production in Calgary: 2026 Guide for Developers, Builders & Agents

Most real estate video guides are written for a Realtor with one listing to sell this month. That’s one audience.

Read more
Pre-Production Planning for Training Videos: Scripts, Storyboards & Strategy

Video Pre-Production: What It Is, the 7-Block Checklist and a Free Template (For Business Video)

Pre-production is the planning phase of a video project: everything decided, approved and booked between the moment a video is

Read more
Tools and Software to Make Testimonial Videos

10 Best Testimonial Video Tools in 2026 (Prices, Limits, and When to Skip Software Altogether)

Compare the 7 best testimonial video software & tools for 2026 — features, pricing, and when to skip the DIY
Read more
Great Testimonial Video Examples to Learn

10 Testimonial Video Examples That Convert (And Exactly What to Copy From Each)

Real testimonial videos with breakdowns of hooks, structure & scripts — plus a free script template. From a studio whose
Read more
B2B Testimonial Video Strategies

10 B2B Testimonial Video Examples From Construction and Industrial Companies (And How to Make Yours)

Search for B2B testimonial video examples and you’ll get the same SaaS list every time: Slack, Zendesk, HubSpot, Asana. Good

Read more
Brand Video Structure: The 5 Beats a 90-Second Brand Video Actually Needs

Brand Video Structure: The 5 Beats a 90-Second Brand Video Actually Needs

Learn the 5 essential story beats for a 90-second brand video, from Opening Image to Final Image, and turn short
Read more
Ending a Video: The Want-vs-Need Rule Hollywood Uses (and Most Business Videos Break)

How to End a Video: The Want-vs-Need Rule Hollywood Uses (and Most Business Videos Break)

Learn how to end a business video with a human payoff. Use want vs. need storytelling, earned resolutions and one
Read more
How to Choose a Video Interview Location

Your Foreman’s Location Is Characterization: How to Choose a Video Interview Location

Learn how to choose the best video interview location for stronger storytelling. Discover practical tips for sound, lighting, framing, depth
Read more

Reading Is Free. So Is the Call.

If something here applies to your business and you would rather talk it through than read another article, book thirty minutes. No charge, no obligation to book production.

Book a strategy call See our services