A Titan Tree arborist working high in a tree during a removal in Calgary
Case study

Titan Tree

The whole job, not just the moment it falls

Calgary · Tree care · Workflow documentation

Titan Tree · workflow Titan Tree arborist cutting a large tree in Calgary
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Client
Titan Tree
Sector
Tree care and arboriculture
Location
Calgary, Alberta
Format
Workflow documentation
Coverage
Start to finish
Focus
Method, safety, expertise
Director
Jared Ho
Producer & post
Storimatic Studio
About this project

A Clear Look at How the Job Gets Done

Storimatic Studio documented Titan Tree's workflow from start to finish, giving potential clients a clear look at how the job gets done.

01 / What we didFilmed the parts a client never sees

Three things the videos put on screen, none of which show up in a photograph of a finished job.

MethodA methodical approachThe workflow documented start to finish, so a viewer sees the order of operations rather than only the moment the tree comes down.
SafetySafety standardsThe rigging, the gear and the calls made before anything is cut. On a tree job this is most of what a client is actually paying for.
SkillExpertise behind every cutThe judgement in where each cut goes, which is the part of the job a client cannot assess from the ground.
Before hiring

Tree work is bought on trust, because nobody climbs up to inspect the standard before they sign. Showing the whole workflow lets a prospect judge that standard from the ground.

From the job

Rigging, Cutting, Clearing

Titan Tree arborist high in a tree during a removal in Calgary
In the canopy · the climb
Close-up of a chainsaw making a controlled cut
The cut · judgement
Rigging lines set before a section is lowered
Rigging · before the cut
Ground crew guiding a lowered limb clear of a property
Ground crew · the control
Chipper processing brush at the end of a job
Cleanup · the last step
Titan Tree crew reviewing the plan before starting
Briefing · the plan
More work

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Answers

About This Project

01What did Storimatic Studio produce for Titan Tree?

Documentation of Titan Tree's workflow from start to finish in Calgary. The videos show the team's methodical approach, their safety standards, and the expertise behind every cut, so a potential client gets a clear look at how the job actually gets done.

02Why film the whole workflow instead of the highlights?

Because the highlight is the least useful part. Anyone can film a tree falling. Showing the order of operations, the rigging and the cleanup is what tells a homeowner or property manager whether this crew will leave the site in good shape.

03Does showing safety standards help win work?

On a tree job the safety plan is most of what the client is paying for, and it is the part they cannot see from the ground. Putting it on camera turns an invisible cost into a visible reason to hire you.

04Do you film tree care and landscaping companies?

Yes. Tree care sits inside the trades work Storimatic Studio does across Calgary, alongside concrete, mechanical, custom home building and commercial property services.

05Can you film safely around a live tree removal?

Yes. The crew's exclusion zones and drop paths come first, and the shoot is planned around them. Long lenses and drone coverage do most of the work so nobody is standing where a limb is going to land.

Ready to Turn Your Work Into Video That Sells?

Book a 30 minute strategy call. We will map what your business needs to communicate and the video that does it.