Omega 2000
The vertically integrated concrete partner
- Client
- Omega
- Brands
- Ready Mix · 2000 Cribbing · Precast
- Sector
- Vertically integrated concrete
- Location
- Calgary, Alberta
- Engagement
- Full marketing partnership
- Running since
- 2022, ongoing
- Director
- Jared Ho
- Producer & post
- Storimatic Studio
Three Brands, One Integrated Partner
Omega is one of Calgary's most ambitious concrete operations, a vertically integrated group that pours, places and precasts under one roof. Storimatic has been their marketing partner since 2022 with a simple, relentless brief: put Omega in front of every builder, GC and landscaper in the market, then never let them forget it.
01 / The challengeThree vendors, or one partner?
Omega runs three brands that are stronger together than apart. Omega Ready Mix supplies the concrete, Omega 2000 Cribbing handles the forming, placing and finishing, and Omega Precast manufactures precast in a controlled, high quality environment.
The job was twofold: reach every decision-maker who buys concrete, and get them to understand Omega as one integrated partner, not three separate vendors. That kind of presence cannot be built with a quarterly video or a one-off campaign.
02 / What we didA daily engine, not occasional highlights
Since 2022 we have run Omega's marketing the way an in-house CMO would: strategy, SEO, web design, and a daily video engine across all three brands.
Every day, new content. The pours, the crews, the forming and finishing, the precast yard. The whole vertically integrated process, shown in motion. A constant, compounding stream that keeps Omega in the feed.
03 / The resultNot just visible. Unavoidable.
Omega now owns the mindshare that matters. Builders and executives at large firms tell Omega's owner the same thing: they see an Omega video before they fall asleep, and new Omega content when they wake up.
Omega is not just visible. It is unavoidable, and unmistakably one integrated partner.
People reached every week across Omega's social channels, built by publishing daily rather than campaigning quarterly.
Pour, Place, Precast
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About This Partnership
01What does Storimatic Studio do for Omega?+
Storimatic runs Omega's marketing the way an in-house team would: strategy, SEO, web design, and a daily video engine across all three brands. New content goes out every day covering the pours, the crews, the forming and finishing, and the precast yard.
02How long has the Omega partnership run?+
Since 2022, and it is ongoing. It is the longest running engagement Storimatic Studio has, which is what allowed the audience to compound rather than spike and fade.
03What is a daily video engine?+
A production and publishing system that turns ongoing site work into publishable video every single day, rather than a quarterly shoot or a one-off campaign. Presence is built by frequency, so the system is designed around cadence first.
04How many people does Omega reach?+
Omega now reaches more than 50,000 people every week across its social channels. Builders and executives at large Calgary firms report seeing Omega content before they sleep and again when they wake up.
05Can Storimatic run marketing for a group with several brands?+
Yes. Omega Ready Mix, Omega 2000 Cribbing and Omega Precast are marketed as one integrated partner rather than three separate vendors, which was the core of the brief.
Want Your Company in Front of the People Who Hire You?
Book a 30 minute strategy call. We will map what your business needs to communicate and the video that does it, every day.