Calgary based · shooting across Alberta
The gala film that raised tens of thousands
Foothills Academy changes the lives of students who learn differently: kids with ADHD, dyslexia and autism. To change more lives they had to raise more funding. The most persuasive case for a donor is not a chart of outcomes. It is the voice of a parent or student who has lived the difference.
At their annual gala, Foothills needed donors to feel the impact the school has, so they could fund more resources and reach more students with learning disabilities.
Statistics don't move a room. Real families do. But getting parents and students to open up honestly on camera about something this personal takes more than pointing a lens at them.
We developed a careful, intentional set of questions designed to draw out the real, unguarded story, then filmed parents and students telling it in their own words: the struggle, the turning point, what Foothills changed for their family.
Those interviews were cut into films built to land in a room full of donors. Honest, specific, impossible to look away from. The families are the heroes. The production stays invisible.
The gala raised tens of thousands of dollars, funding that turns straight into resources for more students. It also gave current parents and the organisation a way to see the impact they are part of.
And it didn't end there.
Foothills returned to us this year for a new round of interviews, and together we built an online course that packages their teachers' expertise for educators around the world, carrying the school's impact far beyond Calgary.
An interview led fundraising film shown at the annual gala, built from parents and students telling their own stories about learning differently. Storimatic returned in 2026 for a second round of interviews and helped build an online course from the school's teaching expertise.
The work happens before the camera. We develop a careful, intentional set of questions designed to draw out the real story, then keep the setup small so the room stays comfortable. The family is the subject and the production stays invisible.
For Foothills Academy the gala raised tens of thousands of dollars, funding that turns straight into resources for more students. Statistics do not move a room. A parent describing the turning point for their child does.
Yes. Foothills Academy is a Calgary school for students with ADHD, dyslexia and autism. The approach is the same as any other client: find the true story, tell it plainly, and let the people it happened to speak for themselves.
Yes. The Foothills follow-up packaged the school's teaching expertise into an online course for educators worldwide, carrying the organisation's impact well beyond Calgary.
Book a 30 minute strategy call. We will find the true story inside your organisation and build the film that makes people act on it.
