- Client
- Feraform
- Sector
- Commercial concrete
- Location
- Calgary, Alberta
- Format
- Weekly construction documentary
- Producer
- Storimatic Studio
- Director
- Jared Ho
- Post-production
- Storimatic Studio
- Project date
- March 2025
Proving Execution Before the Work Was Finished
Feraform is an established commercial concrete contractor in Calgary. When they won the parkade at Elliston Park, their first project of this size and type, they hit the challenge that comes with every step up.
01 / The challengeHow do you prove scale you haven't shown yet?
This was a bigger, more complex build than Feraform had taken on before. On a step-up project, reputation only goes so far. Builders, partners and the wider market all quietly ask the same question: can they actually pull this off?
Feraform needed a way to show it, not just say it.
02 / What we didWeekly documentation, not a highlight reel
Storimatic designed a weekly documentation package built on the Jobsite Story Framework. From October to April we were on the Elliston Park site every single week, alongside the builder Kalamoir, capturing the parkade as it rose: the pours, the crews, the milestones, the craftsmanship.
Each visit became a video built for LinkedIn. Not a highlight reel. A running, watchable record of the work being done right, week after week.
03 / The resultFootage that answered the question
The footage did what no capabilities deck could. It proved execution. Builders could see the work rather than hear the pitch, and the videos became Feraform's answer to have you done this before?
The proof travelled past Feraform itself.
After April 2026 the project's builder hired Storimatic Studio as their own regular video marketing partner. The documentation did not just win trust for the client, it won a client.
Seven Months on One Job Site
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About This Project
01What did Storimatic Studio produce for Feraform?+
A weekly construction documentary of the Elliston Park parkade in Calgary. From October to April the crew filmed the site every week, turning each visit into a video built for LinkedIn: the pours, the crews, the milestones and the craftsmanship as the structure rose.
02How long did the Feraform project run?+
Seven months of continuous weekly documentation, October through April, on a single Calgary job site alongside the builder, Kalamoir.
03What is the Jobsite Story Framework?+
It is the Storimatic Studio method for documenting a build as it happens rather than filming it once at the end. The site is visited on a fixed cadence and every visit produces a publishable video, so the record accumulates into proof of execution instead of a single highlight reel.
04Can Storimatic document a construction project from start to finish?+
Yes. Long-run documentation is the core service. Feraform was filmed weekly for seven months, which is what allowed the footage to answer the question builders actually ask: have you done this before?
05What did the Feraform videos achieve?+
The footage proved execution at a new scale before the project was finished, giving Feraform a visible answer to that question. The proof also travelled beyond Feraform: after April 2026 the project's builder, Kalamoir, hired Storimatic Studio as their own regular video marketing partner.
Ready to Turn Your Work Into Video That Sells?
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