Calgary based · shooting across Alberta
The introduction that wins new builders
In condo and home framing, builders and developers have no shortage of crews. What they don't have is an easy way to know, before they hire, which crew they can actually trust on a tight schedule. Sawback Builders came to us to close that gap.
Sawback needed to communicate their values and experience to stay competitive with every other condo and home framer in the area. On a framing job, builders are weighing crews they don't know yet, and the company that feels the most credible and the safest to hire wins the relationship.
Sawback had the history. They needed a way to show it to people who hadn't met them yet.
Three voices, each carrying something the other two could not.
The result is an honest, founder-led film that does the job of a great first meeting, on demand, every time.
Sawback now has an evergreen video they send to new builders coming into the city, so those builders get to know them and trust them before a single bid.
It is an asset that keeps working for years, long after the cameras were packed up.
One shoot, sent to every new builder arriving in the market from here on. The film keeps making the introduction whether or not anyone at Sawback is free to take the meeting.
A founder-led brand film introducing Sawback Builders to developers and general contractors before the first conversation. Both owners, Matt and Colten Arsenault, and site supervisor Jason appear on camera to describe their condo framing experience and how the crew works.
Because the track record is the product. A voiceover can claim twenty years of framing experience. An owner describing specific jobs in his own words demonstrates it, and a builder watching can tell the difference in about ten seconds.
A film where the people who built the company speak for it directly. No actors, no narrator, no corporate script. For a trade business it does the job of a great first meeting, on demand, every time.
Years. Sawback sends theirs to new builders arriving in the market, so the film keeps introducing the company long after the shoot. That is what makes it an asset rather than a campaign.
Yes. Sawback works across Okotoks and Calgary, and Storimatic Studio shoots throughout Alberta. Travel outside Calgary is quoted up front before the project is booked.
Book a 30 minute strategy call. We will work out what makes your crew the safest hire, then put it on camera in your own words.
