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Video Strategy for Contractors and Trades

Field-tested playbooks on video production, SEO, AEO and GEO, written for construction and trades businesses across Calgary and Western Canada. No theory that has not survived a job site.

  • 40+ in-depth articles
  • Weekly new writing
  • Alberta trades and construction
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Explore Our Latest Articles

The Story Circle on a Jobsite Dan Harmon Story

The Story Circle on a Jobsite: a Dan Harmon Story Circle Example for Brand Videos

Learn Dan Harmon's 8-step Story Circle and see how You, Need, Go, Search, Find, Take, Return and Change can transform
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Why the Best Testimonial Videos Have No Script

Why the Best Testimonial Videos Have No Script: What to Use Instead of a Testimonial Video Script

Learn why scripted testimonial videos often feel fake and how interview-as-narrator creates authentic customer stories that build trust and drive
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Paid Video Testimonials

Paid Video Testimonials: What’s Legal, What Must Be Disclosed

Can you pay for a video testimonial? What Canadian and US rules require, what must appear on screen, what platforms
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Employee Testimonial Video: A Trades Employer’s Guide

Employee Testimonial Video: A Trades Employer’s Guide

How construction and trades companies film employee testimonial videos that actually recruit — interview questions, jobsite logistics, releases, and where
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Construction Video Storytelling: What the World's Best Construction Filmmakers Know That Most Contractors Don't

Construction Video Storytelling: What the World’s Best Construction Filmmakers Know That Most Contractors Don’t

Learn 7 construction video storytelling techniques from The B1M, Volvo Trucks, Caterpillar and more—and see how contractors can turn jobsites
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How to Choose the Best Video Production Agency in Calgary

How to Choose the Best Video Production Agency in Calgary

You’ve got a story to tell—whether it’s showcasing a luxury home in Elbow Park, documenting a complex build in East

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Corporate Testimonial Video: The Approvals Nobody Warns You About

Corporate Testimonial Video: The Approvals Nobody Warns You About

What changes when a testimonial video runs through a corporate client — approval chains, releases, NDAs, filming on secure and
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Video Storytelling for Business

Video Storytelling for Business: The Complete Guide

Learn how to use story structure, interviews, visual storytelling and real customer experiences to create corporate videos that engage viewers
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Construction Recruiting Video Strategy

Construction Recruiting Video Strategy: Why Most Trades Hiring Content Fails (and the Cadence Engine That Actually Earns Crews)

Canada needs 299,000 new construction workers by 2033 — but most recruiting videos still fail. Learn how Calgary construction companies
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