Why Most Marketing Agencies Fail Contractors (And How to Pick the Right One)

By Jared Ho, Storimatic Studio | Calgary, AB The short answer: Most marketing agencies fail contractors because they don’t understand

Why Construction Marketing Is Driven by Fear, Not Excitement

Construction marketing is driven by fear, not excitement. Buyers choose contractors to avoid risk — delays, lawsuits, injuries, and budget

Author: Jared Ho, Owner of Storimatic Studio — Construction Video Production, Calgary, Canada Published: April 2026 In construction, nobody sees

By Jared Ho, Storimatic Studio | Calgary, AB Bottom line: Fera Form went from zero online presence to a $1.7

Planning to capture the Calgary skyline from the air or document a new build in Aspen Woods? Drone videography offers

Whether you’re watching the slow but steady rise of a new townhome complex in Copperfield or managing the fast-tracked timeline

If you’re overseeing a new build in Seton or managing earthworks for a commercial site in Quarry Park, you know

Why Conference Videography Is Different A conference is not a single event. It’s a collection of events happening at the