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Storimatic Studio resources

Video Strategy for Contractors and Trades

Field-tested playbooks on video production, SEO, AEO and GEO, written for construction and trades businesses across Calgary and Western Canada. No theory that has not survived a job site.

  • 40+ in-depth articles
  • Weekly new writing
  • Alberta trades and construction
Year-End Video Budget: How to Plan Q4 Video Spend

Year-End Video Budget: How to Plan Q4 Video Spend

How to turn a year-end video budget into finished video before December closes: a realistic Q4 schedule on a 3-week
Best Time of Year to Film Construction in Calgary

Best Time of Year to Film Construction in Calgary

May to September gives Calgary job sites the most light and the fewest weather holds, but the right month depends
How to Ask a Customer for a Video Testimonial

How to Ask a Customer for a Video Testimonial

Ask by phone first, then confirm by email with the time, the questions and the approval step. Templates, timing, and
Testimonial Video Ads

Testimonial Video Ads: Examples and How to Cut Them

Testimonial video ads work when one customer line opens the spot, b-roll proves it and the cut fits the platform.
Construction Handover Videos

Construction Handover Videos: Shot List and Steps

A construction handover video records the systems walkthrough, training clips and dated condition record at closeout, with a shot list
Can You Film and Post a Client's Project

Can You Film and Post a Client’s Project? Permissions

Yes, with the client's written permission and a release from everyone on camera. How to ask, the clause to use,
How Long Does Video Production Take

How Long Does Video Production Take? Our 3-Week Process

A standard business video takes 3 weeks: week 1 pre-production, week 2 shoot, week 3 post-production and delivery. What each
Drone Photos vs Drone Video

Drone Photos vs Drone Video: Which Do You Need?

Drone photos or drone video? When stills are enough, when you need motion, how cost and use compare, and why
How Much Does Drone Videography Cost

How Much Does Drone Videography Cost? Price Drivers

Drone videography cost in 2026: market ranges by job type, the five drivers that move a quote, and why the
Drone Privacy on Job Sites

Drone Privacy on Job Sites: Do’s and Don’ts

Can a drone fly over the neighbour's land to film your job site? What Transport Canada and Alberta law say,
How to Record A Remote Video Testimonial

How to Record a Remote Video Testimonial

How to record a remote video testimonial that holds up: the kit to send your customer, software that records locally,
Film Crew on a Construction Site

Film Crew on a Construction Site: What to Require Before They Step on Your Alberta Job

Before a film crew steps on your Alberta job site: WCB clearance, insurance, orientation, drone category and footage approvals. A
Video Copyright in Canada

Who Owns the Footage? Video Copyright in Canada, Explained for the Company Paying for It

In Canada the person who films usually owns the footage, not the client who paid. What the Copyright Act says,
Video Testimonial Release Form

Video Testimonial Release Form: What It Must Cover in Alberta (and How to Use It on Shoot Day)

What a video testimonial release form must cover in Alberta: consent, usage, duration, withdrawal and disclosure, plus how to run
Best Locations in Calgary for Corporate Video Shoots

13 Best Locations in Calgary for Video Shoots (With Permits, Fees and the Right Time of Day)

Most “best locations in Calgary” lists are written for photographers chasing a nice backdrop. This one is written for businesses