Storimatic Studio resources

Video Strategy for Contractors and Trades

Field-tested playbooks on video production, SEO, AEO and GEO, written for construction and trades businesses across Calgary and Western Canada. No theory that has not survived a job site.

  • 40+ in-depth articles
  • Weekly new writing
  • Alberta trades and construction

Drone vs Timelapse Camera for Construction Progress

A fixed timelapse camera records every day from one angle; a drone shows the whole site at each milestone. Here

Construction Case Study Video: How to Tell a Project Story

How to plan, film and cut a construction case study video that proves execution: what to show, the cost drivers,

Drone Mapping vs Drone Video: Which Does Your Project Need?

Drone mapping measures your site; drone video shows it to people. How to tell which one a Calgary construction project

How to Edit a Testimonial Video: Step by Step

Edit a testimonial video by pulling the strongest answers, ordering them problem to result, covering cuts with b-roll and captioning.

Testimonial Video Equipment: What You Actually Need

Minimum testimonial video equipment: a camera on a tripod, a clip-on mic and one soft light. Here is the full

Construction Testimonial Videos: How Contractors Get Them

How contractors get a construction testimonial video owners believe: who to film, what drives the cost, filming on a live

Reading Is Free. So Is the Call.

If something here applies to your business and you would rather talk it through than read another article, book thirty minutes. No charge, no obligation to book production.