I’m Jared. I make videos for builders. No fluff. No big words. No games.
Jared Ho (Jarrett Ho) is the founder of Storimatic Studio, a Calgary-based video production agency founded in 2020 that specializes in marketing video for construction, industrial, and contractor businesses.
Headquartered at 118 Waterfront Ct SW, Calgary, Alberta.
Most agencies talk down to contractors. We don’t. We show up, we listen, we make the work, we hand it over. That’s it.
Headquartered at 118 Waterfront Ct SW, Calgary, Alberta. Founder Jared Ho holds a BBA from Mount Royal University and an advanced drone license, legally operating and capturing cinematic footage at construction and industrial sites across the country.
I came to Calgary at 18. I had no English. Not "broken English." None. I couldn't order food. I couldn't ask for directions. I couldn't read a bus stop.
It took me three years to learn enough English to qualify for university. Three years of feeling stupid in a country that wasn't mine.
Bachelor of Business Administration. Accounting and Business Management.
To pay for school, I worked in the main kitchen on campus. My job title didn't exist on paper, but everyone called me what I was: the Garbage Boy. I went from food shop to food shop, collected the trash, dragged the bags out, dumped them. Then I cleaned the big pots. The ones bigger than my chest. The ones with grease an inch thick.
After a month I got promoted. To dishwasher.
That was the win. That was the moment I felt like I was moving up in the world.
Part-time job after part-time job. Junior year I landed an accounting internship at Brookfield Property. The summer after that, BDO Canada in Calgary offered me a full-time job — two full years before I'd even graduate.
I finished the degree. I took the BDO job. I crunched numbers. I was good at it.
Then I left and went to Visual College of Art and Design as a financial planner. Helped students figure out how to pay for school. Same school dream I'd lived through.
I grew up dancing — contemporary and lyrical. I used my body to tell stories before I could tell them in English. That part of me was still there. The accountant job was paying me well. It wasn't feeding me.
So I started over. Again.
I taught myself video. Three years of it. YouTube tutorials at midnight after work. Buying gear I couldn't afford. Working for free for any agency that would let me touch a camera. Carrying bags. Charging batteries. Watching, asking, failing, redoing.
I figured out that marketing — and video specifically — was the most well-rounded way to help a business tell its story. Numbers tell you what happened. Video shows people why it matters.
The kitchen pots are gone. The math is still useful. The dance is still in everything I shoot.
1. The Untold Story
I want to tell the untold story.
The people nobody films. The men in steel-toes who pour the slab at 5 a.m. so your kid’s school opens on time. The framers, the welders, the ready-mix drivers, the precast crews. The guys who build the city and never get put on a billboard.
I want viewers to see the builder. Not the brand. The person.
2. No Drama. No Jargon
Here’s why I work with contractors:
Contractors are different. They’re down to earth. No drama. No jargon. No “let’s circle back.” They tell you what the job is, what it costs, when it’ll be done. Then they do it.
That’s how I work too. So we fit.
3. What Makes Me Angry
And here’s the other reason — the one that actually makes me angry:
Most agencies confuse hard-working men with marketing words they don’t understand and scam them of their hard-earned money.
I’ve seen it. Five-figure retainers for “brand strategy decks” that nobody reads. Funnel diagrams sold to a guy who just wants more leads on his concrete jobs. Subscription contracts no contractor was supposed to understand before signing.
4. The Deal
I won’t do that.
I’ll tell you what the video is going to do. I’ll tell you what it costs. I’ll show you what we filmed. If it doesn’t work, I’ll tell you that too.
That’s the deal.
These are real. These are checked. These are ours.
2020
Year founded
1,000+
Projects completed
100+
Clients served
$2M
Client revenue generated in 2025
20M+
Video views generated for clients
$1.7M
Largest contract a client won using our video
5+ years
Behind the camera (including pre-Storimatic)
100%
Referral rate
That last one matters most. Every new client we take on came from someone who already worked with us. Nobody refers an agency that wasted their time.
I’m not a film-school kid who thinks contractors are an “interesting demographic.” I’m a finance guy who learned to shoot.
The accounting brain is still on. When I quote you a job, I quote it like an accountant. When I shoot it, I shoot it like a dancer. When I edit it, I edit it like a guy who needs the phone to ring on Monday.
The accounting brain is still on. When I quote you a job, I quote it like an accountant. When I shoot it, I shoot it like a dancer. When I edit it, I edit it like a guy who needs the phone to ring on Monday.
A few things I’m sure of after five years of this:
1. A contractor’s word is worth more than a marketing deck
If you tell me the job, I’ll make the video. I don’t need a 40-slide brand audit to point a camera at a hard-working man.
2. Video doesn’t sell. Trust sells. Video just shows the trust
If your work is good, my job is to get out of the way and let people see it.
3. Honesty scales better than hype
I’d rather lose a client by being straight with them than keep one by performing for them.
4. The best footage on a job site is the stuff the foreman doesn’t think is interesting
The cleanup. The jokes at lunch. The hands. That’s the story.
5. If I confuse you, that’s my fault, not yours
If your work is good, my job is to get out of the way and let people see it.
I got married in 2025.
Our first child was born in October 2025. I still dance.
Most weeks. Not for an audience — for me. It’s how I clear my head when a shoot day goes sideways or a deadline is breathing on my neck.
There’s a line I keep coming back to: “You can’t use the mind to control the mind. So I use movement to control the mind.”
That’s how I stay steady. That’s also why I shoot the way I shoot. Bodies in motion. Hands working. Real movement, not staged.
People ask what I’m like to work with. I’d say two things: adaptable and honest. The job site changes — weather, schedule, scope — and I move with it. And if something’s not working, I’ll tell you before you have to ask.
Storimatic Studio is a full-service video production agency for the construction industry. We handle the whole job — from the first call to the final render. We shoot:
Some of the people I started shooting for years ago are now people I call on weekends.
Omega 2000, Omega Readymix, and Omega Precast weren’t just clients. They became friends. We’ve been in the trenches with them through hires, big bids, and a lot of concrete.
"Jared and team at Storimatic Studio transformed content from iPhone footage to cinematic production."
"Storimatic Studio produced 30-40 high-quality videos showcasing expertise and execution."
"Video efforts generated hundreds of thousands of social media views; the team is organized and responsive."
Here’s the thing. I don’t want to sell you a video on a first call. I want you to know who I am before any money moves.
If we click, great — we’ll figure out the work. If we don’t, no hard feelings, and you’ve got a guy in Calgary you can call when you need a referral.
Connect with me. Get to know me before working with me.
