01About this agreement
This License Agreement sets out how you may use the video we produce for you. It applies to every project unless a signed production agreement says otherwise, in which case that agreement wins.
StorimaticStorimatic Studio Ltd., an Alberta corporation at 118 Waterfront Ct SW, Calgary. Referred to below as we, us or our.
YouThe client who commissioned the work, referred to below as you or the Licensee.
DeliverablesThe finished videos, cut-downs, stills and any other files listed in your quote.
Raw footageThe unedited camera, drone and audio files recorded during production.
02What you get, and when
The licence below takes effect on full payment of the invoice for the project. Before that point the Deliverables are provided for review only and are not licensed for publication.
Finished Deliverables
You receive a licence that is perpetual, worldwide, royalty-free and non-exclusive. There is no expiry, no renewal, and no additional fee for continued use.
Raw footage
Where your package includes raw footage, ownership of those files transfers to you on full payment. You may edit, re-use and archive them without further permission.
Where your package does not include raw footage, we retain those files and they are covered by the retention periods set out in our privacy policy.
03What the licence allows
✓Advertising and paid media, including television, cinema, online video and paid social.
✓Your website, landing pages, email campaigns and sales material.
✓Social platforms including YouTube, Instagram, Facebook, LinkedIn and TikTok.
✓Trade shows, conferences, public screenings and investor presentations.
✓Internal use: training, onboarding, recruitment and internal communications.
✓Re-cutting, subtitling, translating and resizing the Deliverables for any of the above.
The licence covers your business and its subsidiaries. It does not extend to a separate company that buys your business's assets without also taking on this agreement, though we have never refused that transfer and will not do so unreasonably.
04What the licence does not allow
✗Claiming that you or a third party authored or own the Deliverables.
✗Reselling, sublicensing or supplying the Deliverables to another business for its own marketing.
✗Uploading the Deliverables to a stock footage library or any marketplace.
✗Editing the Deliverables so that they misrepresent a person who appears in them, or in a way that is defamatory.
✗Using the Deliverables in connection with unlawful activity, or in political advertising without our written agreement.
Re-cutting your own video for your own use is expressly permitted and is not a restriction. What is restricted is passing the material on to someone else as though it were theirs to use.
05Music, stock and third-party material
This is the clause that causes the most trouble in video, so it is worth reading properly.
Music, stock footage, fonts and sound effects used in your Deliverables are licensed by us from their owners for your use of that specific video. That licence travels with the finished video. It does not give you the right to extract the music, the stock clip or the font and use it in something else.
Where a licence has limits
Some music and stock licences restrict broadcast television, cinema or paid advertising spend above a threshold. Where a track or clip in your video carries a limit like that, we tell you in writing at delivery. If your plans change later, tell us before you run the campaign and we will re-license or replace the track.
Material you supply
If you give us logos, music, footage, photographs or fonts to include, you confirm you have the right to use them for this purpose. We rely on that confirmation, and you are responsible for any claim arising from material you supplied.
06People who appear in the video
Anyone who features in your Deliverables has signed a release permitting the use described in this agreement. That release is what makes the video safe to publish, and it is why the use it covers has limits.
- Releases cover the uses set out under what the licence allows. A use materially outside that, such as putting an employee's face on packaging or on a billboard advertising something else, needs a fresh release.
- If someone withdraws consent, we will tell you and work out what has to change. Where the footage is already published we will help, but the obligation to stop using a person's image once consent is withdrawn sits with whoever is publishing it.
- Where a person in the video is identifiable and no release exists, that footage must not be published. We flag this at delivery rather than after.
07What we keep
Copyright in the finished Deliverables remains with Storimatic Studio Ltd., which is what makes the licence above a licence rather than a sale. Where your package transfers raw footage, that transfer is real and is not affected by this clause.
We also keep the right to show the work. Unless your agreement says otherwise, we may use the finished Deliverables in our portfolio, on our social channels and in proposals. Tell us at any point that you would rather we did not, and we will take it down. No notice period and no reason required.
Work covered by an NDA, and any project you have asked us to keep private, is never used this way.
08Credit
We would like a credit where a credit makes sense: on YouTube and Vimeo uploads, in a description or in end titles.
Credit is not required on advertising, on your website, in a sales deck or anywhere a production credit would sit oddly. Nothing in this agreement conditions your licence on giving us one.
Where you do credit us, the format is: Video by Storimatic Studio.
09Revisions and later changes
Revisions included in your package are set out in your quote. Ask for them and we make them.
Once delivered, you or anyone you appoint may edit the Deliverables for your own use. We are not responsible for the result of an edit we did not make, and a third-party edit does not carry our name unless we agree to it.
10When this licence can end
Because the licence is granted on full payment and is perpetual, it does not simply lapse. It can end in only two situations:
- Non-payment. If the invoice is not paid in full, the licence never took effect and the Deliverables must not be published.
- A material breach that is not fixed. If you use the Deliverables in a way this agreement prohibits, we will write to you describing the breach. You have 30 days to put it right. Only if it is not corrected in that time may we terminate.
On termination you must stop using the Deliverables and remove them from anywhere you control. This does not require you to recall printed material already distributed or to delete archived copies you are legally required to keep.
11Liability
We are responsible for the work we produce and for the licences we obtained for it. We are not liable for indirect or consequential loss, such as lost profit or lost opportunity, arising from your use of the Deliverables.
Our total liability under this agreement is limited to the amount you paid us for the project it relates to.
Nothing here limits liability that Canadian law does not permit us to limit.
12Governing law
This agreement is governed by the laws of the Province of Alberta and the federal laws of Canada that apply in Alberta. The courts of Alberta have jurisdiction.
13Changes to this agreement
We may update this agreement for future projects. A change never applies retroactively. The version in force for your project is the version published on the date of your invoice, and we will provide a copy of it on request.
The date at the top of this page is the date of the current version.
Questions about anything here go to [email protected].
