The 8:1 Give-to-Get Ratio: More Than Three Years of Living It

The 8:1 give-to-get ratio (named by Eric Siu on the Marketing School podcast) is an operating discipline: for every one thing you accept from a relationship — a referral, a contract, a paid engagement — you’ve already delivered roughly eight units of unbilled value first. The asymmetry is the asset; it’s what makes you the […]