Construction Recruiting Video Strategy: Why Most Trades Hiring Content Fails (and the Cadence Engine That Actually Earns Crews)

Author: Jared Ho, Founder, Storimatic Studio · Owner, Omega Ready Mix Read time: ~11 minutes Published: May 2026 Categories: Construction Recruiting · Trades Hiring · Workforce Strategy Canada needs 299,000 new construction workers by 2033 to replace retirees and meet demand. Alberta alone needs to replace 23% of its construction workforce in the same window. […]