TikTok Live Studio is the key to making live broadcasts reach more viewers on TikTok. Discover how to use it with CleverAds.
What is TikTok Live Studio?
In December 2021, TikTok launched a live streaming software called TikTok Live Studio for PC, available to under 1,000 users. It offers features designed to enhance interaction quality with viewers during livestreams.
Key Features of TikTok Live Studio:
- Live chat
- Gift giving
- Visual and audio effects
- Engagement tools
In today’s digital age, using Livestream on TikTok has become an essential part of businesses’ marketing strategies. To maximize effectiveness, businesses can utilize TikTok Live Studio, a tool that provides quality livestreams to attract more viewers.
Benefits of Using TikTok Live Studio
Data from TikTok’s research indicates:
- 60% of users feel more connected after watching a brand’s livestream.
- 85% of users have a positive impression of the brand after watching a live broadcast.
- Businesses using TikTok Live Studio have a 20% higher viewer count compared to other businesses.
Differences Between TikTok Live Studio and TikTok Livestream
Although both are livestreaming features on TikTok, they have some fundamental differences. Below is a detailed comparison between TikTok Live Studio and TikTok Livestream:
How to Effectively Use TikTok Live Studio
Download TikTok Live Studio
To get started, businesses need to download the TikTok Live Studio app by following these two simple steps:
- Visit the TikTok Live Studio webpage and download the application (free for Windows).
- Note that TikTok Live Studio currently supports Windows 10 or later.
Install Live Studio
If you are experienced with livestream applications on computers, skip this step and go directly to the homepage to start your sales broadcast. If you have never used any livestream applications, select “Set up now” to read the basic guide, including setting up capture devices, audio, and publishing.
TikTok Live Studio Interface
The main interface of TikTok Live Studio includes:
Scene
The visual feed viewers see on-screen, such as game content, webcam, text.
- Select “Add scene” to create a new scene.
- Settings for all scenes will be saved and can be easily switched even during a live broadcast.
- A scene can include multiple customizable sources.
Landscape or Portrait Scenes
Switch between 16:9 or 9:16 aspect ratios to provide the best live experience on any device.
Sources
Related to images and other elements displayed in a scene.
- Select “Add source” to add sources (up to 10 sources).
- Edit and adjust the positioning of sources at any time.
Live Information
Add title, cover image, and Live topic to attract more viewers. Choose the game to let viewers know what they are watching. Edit permissions for viewers to comment or send gifts during the Live.
Live Settings
Basic settings include starting or stopping Live, camera, video, and microphone options.
- Click the Mixer icon to edit audio. The Mixer also includes various noise-cancellation modes and audio channel management.
- Click the Settings icon to set video quality and greenscreen options.
LIVE Chat
Displays detailed comments, gifts, and viewers’ emotions during the livestream.
- Go into settings to filter or entirely disable “Accept Comments” mode to eliminate offensive language and community standards violations.
- Click the Chat icon at the top to display the Chat box transparently.
Tools
TikTok Live Studio provides effective interactive tools such as Treasure Box, all displayed under the “Tools” section.
System Status
Displays detailed internet speed and system resource usage.
Tips to Increase Interaction When Using Live Studio on TikTok
TikTok Live Studio is an excellent tool for creating and broadcasting videos on TikTok. To attract viewers and interactions during a livestream, consider the following tips:
- Prepare engaging, novel, valuable content that caters to the target audience.
- Choose an appropriate livestream schedule.
- Create visual and audio effects to grab attention.
- Engage with the audience through chat, Q&A, and mini-games.
- Share the livestream on social media.
- Release teaser promotions before broadcasting.
TikTok Live Studio is not just a simple live broadcasting tool. With interactive features and content management, businesses will create unique Lives that attract thousands of viewers.
