How to attract viewers’ attention on TikTok in a short time? Let’s explore the plan to build a TikTok channel from scratch to “million views” precisely in the article below.
The Importance of Building a TikTok Channel
User Reach
With over 1 billion global users and becoming the most downloaded app in 2022, TikTok has affirmed its strong potential in attracting and reaching users across diverse nations and ages. Particularly in the Vietnamese market, it is evident that promotion on TikTok has been very successful for many brands and businesses.
One of the Key Benefits of Building a TikTok Channel
This is the ability to reach a vast and diverse customer base. Leveraging the platform’s intelligent algorithm, businesses can create content tailored to their target audience, based on age, interests, location, and language. This optimizes marketing campaigns and effectively targets the intended audience.
Quick Interaction
The rapid interaction and influence are also strengths of building a TikTok channel for businesses. Short videos and creative content quickly grab users’ attention while encouraging interaction through likes, comments, and shares. This generates an engaging interaction between the brand and customers, fostering a sense of closeness and sincerity. Additionally, building a TikTok channel provides opportunities for businesses to uniquely showcase product benefits and brand stories, thus boosting sales.
How to Build a TikTok Channel with “Million Views”
Set Goals for Your TikTok Channel
Identifying goals is the first and most crucial step in successfully building a TikTok channel. Clear objectives will guide content strategy, methods to attract viewers, and effectiveness measurement. Goals can include increasing followers, video views, attracting potential customers, promoting the brand, or monetization. Each objective requires its own strategic approach, so defining your wishes from the start will help you create suitable plans and content. Once you’ve identified your goals, set specific and measurable figures to track progress and adjust strategies as needed.
Identify the Theme for Your TikTok Channel
To effectively develop a TikTok channel, you need to choose a theme aligned with your interests, strengths, skills, or talents such as painting, beauty, design, etc. This theme will be the backbone that directly influences your future activities on the channel.
Define Your Audience
Before starting your TikTok channel, accurately define the target audience you want to reach. Consider age, gender, interests, trends, and prioritize these factors. This will help you create engaging videos relevant to them, fostering real connections and interactions, alongside creating curiosity about your content.
Analyze Competitors
Monitor competitor content to understand hashtags, keywords, and views across different content groups. From there, you can analyze and learn to avoid creating flop videos while generating more creative ideas and content. Pay attention to live stream schedules and results as competitors often gain better results from livestreams compared to their latest videos.
Content Creation for Your TikTok Channel
You need to cultivate a unique personal image in the eyes of viewers. There are two common formats in videos today: talking directly to users, which benefits those with good communication skills and an appealing appearance; or if you are not confident in your voice or looks, consider adding text and voiceover to your videos.
Prepare for Filming TikTok Videos
Prepare a camera, tripod, lighting equipment, video editing applications, a content script, and a beautiful filming angle. In your initial recordings, practice speaking in front of a mirror to adjust facial expressions to appear as natural as possible, making a strong first impression on viewers. Additionally, after each video upload, analyze their reach. Seek to understand why some videos receive fewer views while others gain more.
TikTok Ads
Similar to other social media platforms, TikTok now allows businesses to run ads to reach a broader audience. This is also an effective strategy to boost your channel’s growth. The three primary advertising formats on TikTok are:
- In-Feed Ads: Appear after watching a video; clicking on these ads leads to a brand’s landing page such as a website or fan page.
- Brand Takeover Ads: Full-screen ads that appear when you first open the TikTok app.
- Custom Hashtags for Brands: This ad type is for larger brands wanting to create a distinct mark for their identity.
Besides running ads, you can share content traditionally by copying the link and sharing it across social networks like Facebook, Instagram, or Zalo, encouraging people to follow your account or share your content with their friends. This is a rapid way to help a new TikTok account reach many people.
Summary of Experiences to Build a TikTok Channel
Create Valuable Content for Viewers
To attract audience attention, you need to produce unique, creative content that provides value to viewers. Discover new and engaging ideas to differentiate your channel. Also, pay attention to video quality and content presentation; quality videos that are unique and creative will attract more viewer interest.
Post Videos During Peak Times
On TikTok, there are peak times when interaction and view counts are higher than others. Research and determine these peak times for uploading your videos to draw more interest and interaction from the audience. Additionally, maintain a habit of regularly posting videos at fixed times to establish a consistent content schedule.
Use Hashtags to Increase Visibility in Search Results
Hashtags are crucial for improving visibility and attracting audiences on TikTok. Research and use appropriate hashtags relevant to your video content to enhance the likelihood of appearing in search results. However, avoid using too many hashtags in one video, as this can make your content seem spammy and less accepted by the audience.
Build a Complete TikTok Profile
When building your TikTok channel, pay attention to your profile. Ensure the information in your profile is accurate and complete. You can also add links to other social media platforms so followers can connect with you across various platforms. Furthermore, establish a profile image and cover photo to enhance professionalism and attract viewers.
Regularly Interact with Users
To build a large community on TikTok, interacting with the audience is paramount. Always respond to comments, like, and share viewer feedback to create a sense of closeness and friendliness. Organize contests, games, or Q&A sessions to engage with followers. Additionally, solicit audience feedback on video content—what they want and how you could improve. This will help you understand your target audience better and create more relevant content.
Ideal Video Length
On TikTok, viewers typically enjoy short, concise videos that leave a strong first impression. Therefore, pay attention to each clip’s length and keep them brief and engaging. The ideal length for each video is under 1 minute to hold audience attention and increase shareability. Consider using short 15-second videos or live streams for direct audience interaction.
Considerations in Building Your TikTok Channel
- Focus on video quality rather than quantity.
- Avoid copying content from other channels and reposting on TikTok.
- Do not upload content that violates TikTok policies.
- Avoid posting inappropriate content.
- Reduced reach if you do not regularly upload good-quality videos, or if videos are spammy.
Building a TikTok Channel: Conclusion
The above outlines the critical steps and experiences necessary for building a successful TikTok channel. However, achieving “million views” is not merely about following these steps; it requires perseverance, creativity, and continuous effort. Apply the above experiences and find the most suitable strategy for your TikTok channel. Contact CleverAds today for advice on Digital Marketing & Performance solutions for your brand!
