TikTok is currently the most important social media platform in the strategy of reaching and interacting with new customers for brands, influencers, and content creators. In fact, TikTok holds the position of top 6 in terms of global users. Therefore, the optimal posting times on TikTok are essential information for enhancing content recommendations to the target audience.
What are the best TikTok posting times?
While Facebook leads in user numbers on its platform, users spend more time on TikTok on average each month. As of Q4 2023, TikTok usage has surpassed YouTube with 33 hours per month, which is about 10 hours more than at the beginning of the year.
TikTok is widely used around the world. Thus, brands should utilize TikTok posting times adjusted to Eastern Standard Time. This way, user behavior updates in countries where TikTok is released are implemented on a global scale.
Examples:
6:00 AM EST is 7:00 PM in China. If executed correctly, content can appear first to users accessing it early in the morning or during dinner time.
Optimal TikTok posting times for maximum engagement according to Influencer Marketing Hub:
- 9:00 AM – Tuesday
- 3:00 PM – Thursday
- 8:00 PM – Friday
Of course, the best TikTok posting times may fluctuate depending on the field, the timeliness of the content, the target audience, and the specific region of the posting account. Based on the information and analysis presented here, these times all have the potential for businesses to test in their content activities on the TikTok platform.
Best TikTok posting times throughout the week
The results of maintaining TikTok posting activities show which content performs best. Influencer Marketing Hub has analyzed engagement rates on over 100,000 pieces of content to conclude the optimal posting times for each day. (All times are listed in Eastern Standard Time.)
Monday – 12:00 AM – 4:00 PM
The best times to post on TikTok on Monday are 12 PM and 4 PM. Most people seem to prefer browsing TikTok during lunchtime and relaxing in the late afternoon before a busy week.
Tuesday – 4:00 AM – 8:00 AM – 10:00 AM – 3:00 PM
The best times to post on TikTok on Tuesday are from 4 to 8 AM, 10 AM, and 3 PM. Users tend to wake up earlier on Tuesdays.
Wednesday – 1:00 PM – 2:00 PM
The best times to post on TikTok on Wednesday are 1 PM and 2 PM. People tend to enjoy watching entertainment content in the afternoon of a busy day.
Thursday – 5:00 AM – 3:00 PM – 6:00 PM
The best times on Thursday are: 5:00 AM, 3:00 PM, and 6:00 PM. Users tend to increase logins as the weekend approaches, starting to bookmark content they want to share with friends on their days off.
Friday – 1:00 AM – 11:00 AM – 7:00 PM – 9:00 PM
Friday evenings are surprisingly lively times on the app. The best times on Friday are 1 AM, 11 AM, 7 PM, and 9 PM. Some users browse TikTok from late Thursday night into Friday morning. After working hard all week, they deserve a break at 11 AM to enjoy “For You” content.
Saturday – 5:00 PM
The best time to post on TikTok on Saturday is 5 PM. Social Media Managers tend to divide the perspectives into two streams:
- Is posting on weekends a good idea?
- In some cases, attracting users on weekend evenings can be viable. They might be ready for an evening of entertainment content. So make content that delights them and makes them want to share it with friends!
Sunday – 1:00 AM – 2:00 AM – 1:00 PM – 2:00 PM – 10:00 PM
On Sunday, the optimal posting times on TikTok are 1 AM, 2 AM, 1 PM, 2 PM, and 10 PM. People seem to continue using TikTok from Saturday into Sunday. Then they fight against the fear of “Monday again” at the next possible moment.
Suitable frequency for optimal TikTok posting times
Once the best times for TikTok content are determined, we need to know the appropriate number of videos. The frequency of posting TikTok videos is a decisive factor in how often users watch the channel and the priority of the algorithm. Unlike other social media platforms like Instagram, which encourage posting a maximum of 3 times/week, the recommended frequency for brands on TikTok is 1-3 posts per day. This number enhances the opportunity for the channel to be visible on the “For You” page and is suggested more frequently by the algorithm.
Determining optimal TikTok posting times for brands
For brands, there are several key steps you can take to successfully identify the right days and times to post.
Use a TikTok Business Account
The TikTok Pro account has full access to data analytics. This information helps to shorten the optimal time for TikTok content strategy for the brand. To register for a TikTok Pro account, there are 3 simple steps to follow:
Access “Privacy” > “Account Managemen” > “Switch to Pro Account”.
And you’re done!
Understand Users
With a TikTok Pro account, administrators can view audience reports allocated by: region, location, gender, and peak engagement times. By combining this information with data on view times and highly interactive content, managers can soon identify how and when the channel has the highest frequency of engagement.
These are the most suitable optimal TikTok posting times for brands and content creators! Are you ready to experiment with these suggestions to find the optimal times for your brand, build a community of followers, encourage interaction, and increase presence on TikTok? Share with Storimatic Studio!
