Currently, the optimal times for posting on TikTok are of significant interest to content creators. When is the golden hour for posting on TikTok? What are the best times to post on TikTok to quickly trend? What times yield the most likes? This article will update the optimal posting times on TikTok to ensure your channel does not lose engagement and easily garners millions of views.
What are the optimal posting times on TikTok?
TikTok is no longer an unfamiliar video creation app for social media users. It is one of the fastest-growing video social media platforms. Therefore, users becoming popular on TikTok can create a viral effect for this application.
The optimal posting times on TikTok are the periods during the day when the platform experiences the highest traffic.
During these times, the content posted by users has a better chance of swiftly reaching a large audience and obtaining higher interaction rates. Each video or product posted will reach different audience segments. Thus, the golden posting hours for TikTok vary by channel, individual, or region.
The Importance of Optimal Posting Times on TikTok
According to [Hootsuite](https://datareportal.com/reports/digital-2022-global-overview-report):
- Android users spend an average of 19.6 hours per month on TikTok.
- Time spent on TikTok has increased by 47% compared to 2020. In 2020, Android users only spent 13.3 hours per month.
In terms of usage time, TikTok ranks second after Facebook, with YouTube remaining at the top, attracting user interest for an average of 23.7 hours per month.
TikTok Posting Times for Trending Content
If you’ve used TikTok for a while, the “For You” page is a prime position for displaying content for all creators. Posting content during the optimal TikTok hours will help it easily trend and appear in this section.
The best times to post on TikTok throughout the week, based on Hootsuite’s analysis of 30,000 posts, are as follows:
- Monday: 6:00 AM, 10:00 AM, 10:00 PM
- Tuesday: 2:00 AM, 4:00 AM, 9:00 AM
- Wednesday: 7:00 AM, 8:00 AM, 11:00 PM
- Thursday: 9:00 AM, 12:00 PM, 7:00 PM
- Friday: 5:00 AM, 1:00 PM, 3:00 PM
- Saturday: 11:00 AM, 7:00 PM, 8:00 PM
- Sunday: 7:00 AM, 8:00 AM, 4:00 PM
Least Interactive Times on TikTok:
- Monday: 11:00 AM to 9:00 PM
- Tuesday: 10:00 AM to 12:00 AM
- Wednesday: 9:00 AM to 10:00 PM
- Thursday: 1:00 PM to 6:00 PM
- Friday: 4:00 PM to 4:00 AM
- Saturday: 12:00 PM to 6:00 PM
- Sunday: 5:00 PM to 6:00 AM
How to Determine the Most Appropriate Posting Times on TikTok
The times listed above for maximum engagement are a good starting point for posting your content. If you have been using TikTok for a while, it’s time to learn about the optimal posting times for your content to garner more views. You can do this easily by accessing TikTok Analytics in your account.
Analyze Your Most Engaged Activities on TikTok
The best way to determine what content resonates with your target audience is to check which posts are performing well with your viewers. TikTok Analytics provides valuable insights into your effective posting times, analyzing the performance of existing content while cross-referencing views and engagement rates with posting times.
Study Competitors’ Posting Times
You can learn a lot from the successful content of other channels. Try to find accounts targeting the same audience you are. Analyze their posting schedules and note what content makes their channels successful. If their TikTok content is posted at specific times and performs well, experiment with similar timings for your channel.
Monitor When Your Audience is Online
Your target audience is more likely to engage with your content when they are active on the app. The “For You” page also features newly posted content, which is selected based on prior interactions the users have on the app.
Adjust When Necessary
No social media strategy is set in stone. TikTok remains a rapidly evolving platform with new users joining every day. Regular updates and changes can affect your positioning within TikTok’s algorithm, meaning your posting schedule may need ongoing adjustments. Whenever you notice a decline in performance, review these tips to identify new optimal posting times.
Conclusion
Owning a highly interactive TikTok channel and increasing revenue from it is the goal of most business owners on this platform. In the future, as the platform develops and user habits change, staying ahead of trends will require daily updates and improvements.
